Company News, Marketing News

Sexy Hair Taps Marilyn Monroe

Marketing includes use of name and photos.

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By: TOM BRANNA

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Pro hair care brand has named Marilyn Monroe as the brand's spokesperson. This multi-year partnership will pay homage to the starlet's iconic look with a marketing campaign, followed by the release of a special edition product to be unveiled later in the year, the firm announced yesterday. The fully-integrated marketing program includes the use of Monroe's name and photos in advertising, online, in-store and public relation efforts. The new tag line “Styles may change but S...

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